The Global Water Enhancers market was valued at USD xx million in 2017 and is forecasted to reach USD xx million by 2025, with a CAGR of xx% during the forecast period (2018-2025).
Increased resistance to soft drinks and growing awareness of health is triggering the demand for the use of water enhancers. Vitamins, being the most needed ingredients in a human body, are gaining importance or attention by all the age groups and classes in the society. Finding it as an opportunity major players in the water enhancer market like Kraft Foods, The Coca-Cola Company, PepsiCo, Dr. Pepper Snapple Group, Nestle etc., entered the market with their own products.
Below are some popular Vitamin water enhancers on the market and their current market situations.
Despite the changing trend of sales of water enhancers in the US, MiO has retained its position as the leading liquid water enhancer in U.S. multi-outlet stores across all subcategories, including energy, fruit drink, and sport drink mixes. This was achieved by an established behavior and spending the required amount of money by Mio for branding, advertising and maintaining the market share.
In 2006, Glaceau Vitaminwater and was evaluated at roughly $2.2 billion. In 2007, Coca-Cola bought the brand for $4.1 billion, almost double of the enterprise value. By 2011, Vitaminwater had grown from $350 million in annual revenue to more than $1 billion. Changes in marketing, ingredients and the health lawsuit all damaged Vitaminwater over the next several years. Between 2012 and 2013, the dollar sales of Vitaminwater dropped by more than a quarter.
The report covers the factors impacting the market, Porter 5 Forces, Market Share Analysis, Price trend analysis, Product Benchmarking, and company profiles. Water Enhancers Market is segmented based on the source such as Vegetables, Tea leaves, Coconut, and Fruits. Further, the market is segmented based on the End-use such as Flavored, Enhanced (fitness/energy drinks). In addition, the market is also classified based on active ingredients such as Vitamins, Antioxidants, Electrolytes, Sweeteners, and others. The report segments the geographies by regions, which include North America, South America, Europe, Asia Pacific and RoW.
The report profiles the following companies, which includes Cargill, Inc, Tate & Lyle PLC, Kerry Group PLC, Koninklijke DSM N.V., Frutarom, Garuda International Inc., Ohly, Milliporesigma, Super Global Water Enhancers Market, Lesaffre Human Care, Associated British Foods Plc, and Angel Yeast Company Ltd.
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Visualize the composition of the Water Enhancers market across each indication, in terms of type and applications, highlighting the key commercial assets and players
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Excel data sheet with thousands of data points of the Water Enhancers market – level 4/5 segmentation
PDF report with the most relevant analysis cogently put together after exhaustive qualitative interviews and in-depth market study
Product mapping in excel for the key Water Enhancers products of all major market players
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Education & Research Institutes
Chapter 1. Global Water Enhancers Market -Methodology and Scope
1.1 Research methodology
1.2 Scope of the Report
Chapter 2 Global Water Enhancers Market– Headlines & Trends
2.1 Key Trends & Developments
Chapter 3 Global Water Enhancers Market – Industry Analysis
3.1 Industry Impact Factors (Drivers & Restraints)
3.2 Porter 5 Forces
3.3 Patent Analysis
Chapter 4 Global Water Enhancers Market- Product Analysis
4.1 By Source
4.1.2 Tea Leaves
4.2 By End-Use
4.2.2 Enhanced (fitness/energy drinks)
4.3 By Active Ingredients
Chapter 5 Global Water Enhancers Market- Geographical Analysis
5.1 Global Water Enhancers Market- Geographic Overview (Share of the regions)
5.2 North America
5.2.1 The USA
5.3 South America
5.4.2 The United Kingdom
Chapter-6 Global Water Enhancers Market- Competitive Landscape
6.1 Market Share Analysis
6.2 Key Strategies
6.3 Product Benchmarking
Chapter-7 Global Water Enhancers Market- Company Profiles
7.1 Cargill, Inc
7.2 Tate & Lyle PLC
7.3 Kerry Group PLC
7.4 Koninklijke DSM N.V.
7.6 Garuda International Inc.
7.9 Super Global Water Enhancers Market
7.10 Lesaffre Human Care
7.11 Associated British Foods Plc
7.12 Angel Yeast Company Ltd
Chapter 8 Global Water Enhancers Market- Appendix
9.2 List of Tables
9.3 Expert Panel Validation
9.5 Contact Us